Unfortunately, there hasn’t been much time to construct a full entry this week. I’ve therefore rounded up two main points, ahead of a full entry next week.
Don’t forget to save your work as you write it, and back it up once you’ve finished. I was reminded of this point when I lost last week’s entry by accidentally hitting the Move to Trash button in WordPress. The entry should still be recoverable, like your computer’s Recycle Bin, but it was missing.
Fortunately, I’d handwritten the first draft, so I was able to reconstruct it. I later reported the incident to WordPress and it was found to be a bug when using the Block Editor.
As alluded to in previous entries, we’ve had trouble finding an open-mike venue after our last one closed. However, we had a successful meeting yesterevening, and we now have the same stopgap venue again for August. A few of us are meeting on Friday to discuss the long-term future, plus a potential collaboration with an Edinburgh-based group.
I feel as though I’m giving you a cop-out entry this week because it exists only to link to other posts.
This is partly because I haven’t had much time; I’ve spent a lot of it on a new long-form piece. And it’s partly because another poet has put together some excellent advice that I’d like to share.
A couple of weeks ago, Andrew Blair asked his friends what advice they wish they’d known before taking part in their first open-mike night. The advice he received – including mine – appear in his entry So…you want to do an open mic night.
I hadn’t written a response blog for years, and now this is my second in a fortnight. But this time, it was requested.
Scott Graham runs Suited Sorted on Blogspot, where he has recently re-focused on Android technology, although he has back entries discussing music, television, holidays, and weight loss. He has asked for some constructive criticism about the page, and with ten years’ blogging experience, I reckon I’m qualified to pass on some tips.
Tone, spelling, and grammar
Scott wonders if he’s a little too conversational. There’s a certain style that many bloggers go for, whether they mean to or not. The closest off-line equivalent is an opinion column in a newspaper. You’re telling the reader your view on a particular matter, but using everyday spoken words. For instance, you’ll say asked for rather than requested, or use contractions like can’t instead of cannot.
But this isn’t a licence to spell words any old way, or leave out punctuation where it’s needed. Almost every piece of blogging software has a spellchecker. Spelling extensions are available for Firefox and Chrome, most mobile phones have the facility built-in, and the latest edition of Microsoft Word even lets you post to WordPress directly. If the reader doesn’t have to decode what you’re trying to tell them, your message will come across much stronger.
Scott, you’re doing fine on that front.
Newspapers and magazines learnt early on that long articles do not translate well to the Web. When you’re reading a three-page printed interview, your neck automatically moves downwards as your eyes follow the text, where scrolling down with your hands requires more conscious effort. A normal screen – not an e-ink display – is also brighter than a page, so it’s harder to read from.
That’s why I restrict my paragraphs to about three to six lines, and leave a clear line between each one. A lot of people will give up reading a wall of text, if they attempt it at all.
Your paragraphs can be quite long, Scott, but certainly not the dreaded wall.
Using the site analytics tools on WordPress, I’ve found that my posts attract more attention and reaction if I post them between around 6pm and 10pm Monday to Friday. Entries made at any time on Saturday or Sunday simply don’t seem to be noticed. Certain tags also seem to generate interest, while others have no effect.
For years, I posted with LiveJournal and tagged my entries. I very much accepted that hardly anyone except my friends read the page, as they were the only ones to comment. But when I moved to WordPress, I realised I’d been missing out on this vital piece of analysis. Everyone will be different, and some will find that daytime or weekend posts work for them.
So keep tagging your entries, Scott, and have a look at Blogspot’s analysis tools to find out exactly when people are reading you. I hope you’ve found this critique helpful.
To everyone else, I’ll be pleased if any of my suggestions help you with your own blogging.