I’ve recently started watching old episodes of the comedy show Drop the Dead Donkey. At the beginning of each episode, an announcer now explains some of the topical references. As the series ran from 1990 to 1998, it’s likely a lot of them will have been forgotten.
A similar rule applies to fictional writing. If you want to set a story in a particular era, there might need to be some explicit or implicit reference to the timeframe in which the story is set.
For instance, one of my novels is set in 1964. This is introduced to the reader when a 21-year-old character is revealed to have a birth year of 1943. There are plenty of other era references throughout, but this avoids the dull initial statement that, “The year was 1964.” In one of my short stories, the 1980s is drawn more subtly, since the main character possesses a Filofax and a pager. It falls under Elmore Leonard’s classic advice to show, not tell.
To me, it’s important to avoid jarring the reader by letting them assume the story is set in the modern day if it isn’t. If a character is described as arriving home by car, then watching TV, that could have happened any night in the last fifty years. But tell the reader that the character arrived home in a Ford Capri, or watched Popstars: The Rivals, and that says they belong to the 1970s or the 2000s, especially when they go on to look up a number in the Yellow Pages and dial it from a wall phone. There will, of course, be occasions when you’re already aware the author lived in or wrote about a particular era.
The alternative is to make this story timeless. It’s hard to do in an urban environment since architecture and technology change, but it can still be done very successfully. If you’re describing a natural scene, it’s much easier to imagine it being any time over the last thousand years.
For anyone reading this well beyond 2014, this entry was set at a time when David Cameron was Prime Minister, coffee-lovers went to Starbucks for their fix, and people still thought Twitter was a good idea.