Having read last week’s entry, a friend gave me feedback that she felt it ended without a conclusion. I agreed with this analysis: the final paragraph had linked to a page on Reddit that was too loosely connected to what had gone before.
On writing a story, I know it’s finished when the characters are where I intended them to be. For a poem, I work more by experience; when I feel I’m dragging it out, I know to stop.
I find a blog entry is more difficult. I’m not often telling a story, nor conveying an emotion through poetic language. In those cases, I would leave the most exciting parts until nearer the end and perhaps introduce a twist.
On WordPress, I’m writing factually about writing, and some subjects don’t lend themselves well to a linear narrative or a logical progression of events.
I therefore asked my friend how she would rewrite the end of the blog entry in question. She’s worked as a reporter and an editor, so has much more experience in writing factually. She told me it’s a bad idea to introduce something new in the last paragraph, and suggested summing up what was said near the beginning,
I revisited the entry, removed the dodgy last paragraph and replaced it with one that refers back to the first paragraph. As a result, we agreed it’s more cohesive than the first version.