This month, I’ve been taking part in Fun a Day Dundee, a project to create whatever you like in or throughout January. Mine is called Line for a Walk, where I’m writing fragments every day to form a circular sentence by the end of the month.
Back in 2015, I made a post where I talked about my creative response to an exhibition where I wasn’t happy with my own work. This month, I’ve had a similar experience – particularly from Day 20 onwards – as I’ve realised my project is running out of steam. I did have a lot of ideas at the beginning of January, which I’ve now used.
I will finish the project as planned, but I’ve realised I need more focus. This doesn’t mean taking a prescriptive approach, merely setting some type of restriction or theme. A blank page is harder to tackle than a brief which reads something like ‘In 500 words, write about two characters on a boat’.
Where I have enjoyed some success is in my handful of side projects – those that are part of Fun a Day but don’t fall under Line for a Walk. These spontaneous side projects have included poetry and visual art experiments, but relying on spontaneity for a month is a tough request.
Meanwhile, I need to realise that I’ve yet to see the end of the project and that those perceived weak links might not be as flimsy as they now appear. I also need to remember it’s supposed to be a slice of fun.
I hadn’t written a response blog for years, and now this is my second in a fortnight. But this time, it was requested.
Scott Graham runs Suited Sorted on Blogspot, where he has recently re-focused on Android technology, although he has back entries discussing music, television, holidays, and weight loss. He has asked for some constructive criticism about the page, and with ten years’ blogging experience, I reckon I’m qualified to pass on some tips.
Tone, spelling, and grammar
Scott wonders if he’s a little too conversational. There’s a certain style that many bloggers go for, whether they mean to or not. The closest off-line equivalent is an opinion column in a newspaper. You’re telling the reader your view on a particular matter, but using everyday spoken words. For instance, you’ll say asked for rather than requested, or use contractions like can’t instead of cannot.
But this isn’t a licence to spell words any old way, or leave out punctuation where it’s needed. Almost every piece of blogging software has a spellchecker. Spelling extensions are available for Firefox and Chrome, most mobile phones have the facility built-in, and the latest edition of Microsoft Word even lets you post to WordPress directly. If the reader doesn’t have to decode what you’re trying to tell them, your message will come across much stronger.
Scott, you’re doing fine on that front.
Newspapers and magazines learnt early on that long articles do not translate well to the Web. When you’re reading a three-page printed interview, your neck automatically moves downwards as your eyes follow the text, where scrolling down with your hands requires more conscious effort. A normal screen – not an e-ink display – is also brighter than a page, so it’s harder to read from.
That’s why I restrict my paragraphs to about three to six lines, and leave a clear line between each one. A lot of people will give up reading a wall of text, if they attempt it at all.
Your paragraphs can be quite long, Scott, but certainly not the dreaded wall.
Using the site analytics tools on WordPress, I’ve found that my posts attract more attention and reaction if I post them between around 6pm and 10pm Monday to Friday. Entries made at any time on Saturday or Sunday simply don’t seem to be noticed. Certain tags also seem to generate interest, while others have no effect.
For years, I posted with LiveJournal and tagged my entries. I very much accepted that hardly anyone except my friends read the page, as they were the only ones to comment. But when I moved to WordPress, I realised I’d been missing out on this vital piece of analysis. Everyone will be different, and some will find that daytime or weekend posts work for them.
So keep tagging your entries, Scott, and have a look at Blogspot’s analysis tools to find out exactly when people are reading you. I hope you’ve found this critique helpful.
To everyone else, I’ll be pleased if any of my suggestions help you with your own blogging.