In 2003, The Killers released their first single Mr Brightside, but it didn’t take off commercially until 2004. Despite the gap of nearly two decades since then, the single has spent 307 non-consecutive weeks in the UK Top 100, accurate to Friday 25 March 2022. This type of sleeper hit has a literary equivalent called the midlist.
A midlist book in a publisher’s catalogue won’t shift a lot of units at any one time, instead consistently selling enough copies to justify keeping it in circulation. But is this a good or a bad place to be? It depends on who you ask.
Publishers typically like the midlist because it gives them a wide pool to choose from, not to mention bringing in reasonable passive income for minimum marketing. On the other hand, writers can find it difficult to promote their work because those marketing budgets are geared towards new releases.
Realistically, most published novels will end up on that list, with only a few breaking out as household names. But the aforementioned passive income can also benefit authors. I’ve had a few short stories and poems published between five and ten years ago, and they bring in secondary royalties from when books are lent or copied.
If you’ve had anything published with an ISBN, I urge you to register with the Authors’ Licensing and Collecting Society. There’s a one-off membership fee taken from your first payment, but subsequent ones are made every six months with no further deductions.