Last week, I made a fool of myself in front of 150 e-mail recipients. I was sending out details of the next meeting of Hotchpotch, an open-mike night for writers. I normally update the previous e-mail with the latest details, but I’d forgotten to change the subject line. I therefore followed it up with a correction.
The most annoying part of this affair is that I use a Gmail extension to cancel the sending of an e-mail as long as I hit Undo within 30 seconds. However, it has encouraged me to become more vigilant with future updates. Aside from this incident, here are some of the lessons I’ve learned when communicating with writing group members.
It’s important to exercise privacy when using e-mail. The addresses of the recipients should be typed in the Bcc box, not To or Cc, so each member will only see their own address on receipt. It’s worthwhile including your own e-mail address on the distribution list to check whether it’s formatted in the same way you intended.
Recipients should also be given the option to unsubscribe from updates. Whenever a Hotchpotch e-mail is sent, there is a signature at the bottom telling people to let us know if they want to unsubscribe.
The other mailing list I maintain is for the Dundee & Angus region of National Novel Writing Month (NaNoWriMo). This is done differently, as e-mails are composed using their website and the Unsubscribe function is added automatically before the message enters members’ inboxes.
Whenever Hotchpotch and NaNoWriMo e-mails are sent, their respective Facebook pages are updated at the same time with the same information to reach as many people as possible. The Hotchpotch page is open to the public since anyone can come along, whereas the NaNoWriMo page has its access restricted to members only.
One great advantage of the Facebook page for Hotchpotch is that we can tag and promote other events, which notifies that page owner, who can then share our event with their audience. I also share our updates on two other arts pages.
Hotchpotch has an active Twitter account. Whenever an e-mail is sent, the date and time are given, followed by a link to the Facebook post. Our updates are occasionally shared by others, while prospective attendees can ask us questions.
Although NaNoWriMo itself has a Twitter presence, our region does not; again, this is because our bulletins are open only to members. However, I do carry a cheap phone with a budget SIM card if our members need to speak to us urgently. In practice, the only time I’ve needed it so far is when the battery on my own phone ran flat.
Frequency of updates
It’s a good idea not to fill people’s inboxes with the same message every day. In my experience, people who are overloaded will permanently unsubscribe or unfollow. It’s different, of course, if the recipient has signed up a daily writing prompt or suchlike.
For NaNoWriMo, once a week is the usual pattern, reflecting our weekly meetings. The next monthly Hotchpotch meeting is usually announced a few days after the previous one, with a reminder around two weeks later. And next time I send one, I’ll be double-checking that subject line.