I enjoy having people follow me on Twitter. If you’re so equipped, you can do so at @LadyGavGav.
As you might imagine, a number of writers follow me, plus those in other creative fields such as music or visual arts. However, there are a significant minority who do nothing but sell sell sell. If you type the words “Buy my book” into the Twitter search bar, you’ll see plenty of examples.
I understand the temptation. It was September 2013 when my first story was published in an actual proper actual book on an actual shelf somewhere. All I wanted to do was fill my 140 characters with Buy My Book! 50 times a day. But there’s a word for that, and that word is spam.
Spam is everywhere, and has been since the earliest days of the World Wide Web. Regular Web users have long learnt to filter out advertising—legitimate and dubious—to the extent that we can concentrate on genuine content. So when someone comes along with a wall of identical messages, the average user will hit the Back button like Billy Whizz.
Targeting your audience so directly also potentially discourages people from interacting with the user. How often have you been in a shopping centre when somebody at a stall enquires, “Can I ask you who supplies your gas and electricity?” I’m by no means a shy person, but I ignore that as it’s so confrontational.
So how do you use Twitter without coming across as a complete pillock?
One Twitter user, in my opinion, achieves a great balance. Rayne Hall is an author and editor of fiction and factual books. She intersperses promotional material with writing tips and pictures of her cat. Sometimes the feline even ‘promotes’ her books. This approach encourages people to interact with her, particularly if it’s agreeing (or disagreeing) with a writing tip or commenting on a picture, and she makes a point of responding to messages.
For my own part, I like to crack a lot of puns, mostly because they come naturally to me but partly because people bond over a bad joke in a way that they don’t over good material, according to Professor Richard Wiseman. At least then someone can say how much they liked or groaned at it. And then, when I do have something to promote, it stands out from the jokey messages.
PS, buy my books. My stories are in the following anthologies: